The Bay of Plenty is an area on the northern coast of New Zealand. It runs from the Coromandel Peninsula to Cape Runaway iand has a coastline of around 260km. The region's main centre is Tauranga and has popular destinations in the form of Mount Maunganui and Papamoa. The region is also home to the heart of the kiwifruit industry in Te Puke, the art-loving town of Katikati, quiet coastal village of Waihi Beach, historic Maketu and the tourist activity centre of Paengaroa. With awesome scenery, plenty of water sports, cultural experiences, museums and walking tracks, the Bay of Plenty is a brilliant spot to make part of your trip.